Embed Image In Html Email – Can you embed videos in an HTML email? The answer is more complex than a simple “yes” or “no”.
Email is one of the best ways to get content in front of people. So when you combine it with highly engaging videos, you have a powerful and effective marketing tool.
Embed Image In Html Email
Working on email, and finding a good solution can be confusing and time consuming. But hope is not lost! There are ways to get the most out of video while making sure your subscribers have a great experience.
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As with most things in email marketing, the question “do videos work for email?” Answer the question. It is not direct. It all depends on the email client (surprise, surprise).
According to online resource CanIEmail.com, support for embedding videos in email is somewhat inconsistent. The edited video can be viewed and played in Apple email and other Outlook boxes for Mac. But even so, he takes a small risk.
There is limited video support for smaller clients such as Mozilla Thunderbird and Samsung Mail. But the biggest problem for many email groups is that embedded video is not supported in Gmail mailboxes. Google’s AMP email initiative does not yet support video.
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In Gmail and many other email clients, you’ll want to scroll down instead of the video player.
You may have noticed that if you insert a YouTube link in a private Gmail message, it creates a pop-up shadowbox that can be played within the app. However, the video appears as an attachment at the bottom of the email, and this may not be the visual experience you want in a marketing email.
Embedding Images In Emails
Basically, if you want to include a video embedded in an email campaign, you’ll need to host that content on your own server or content delivery network (CDN).
HTML5 supports three main video formats: MP4 (with H.264), OGG, and WebM. It also supports GIFs and animations, both of which are potential options that we’ll get into a little later.
In particular, the H.264 codec is suitable for compressing videos into smaller file sizes without adversely affecting the quality.
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There are two possible ways to use HTML5 to embed video in an email: the
The HTML5 element defines a media or other external resource container. Here’s an example from Mozilla using the
However, I can only send email through Apple Mail for iOS. And so, Flash is gone!
Html Email · Github Topics · Github
The following code covers the basics of using the
There are a number of special failovers that we have implemented in the meantime to fix some issues with clients that support video differently. For example, Android 4 and iOS 8 offered video, but it could not be played. So, we created a different default game class.
Similarly, while iOS 7 and 10 support our video, iOS 8 and 9 only play basic images. To solve that problem, we used the @support annotation to target specific CSS.
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The @media query (-webkit-min-device-pixel-ratio) works on Apple Mail and Outlook for Mac. But Outlook for Mac requires subscribers to right-click to play video.
Long story short, if you want all of your subscribers to have the best possible experience, writing an HTML email with a video can be difficult and require a lot of tweaks and failures.
It is entirely possible to use the power of video without including video content in an email. Here are some of the common ways that email marketers get a little video support.
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An easy way to replicate the experience of a real video in a marketing email is to simply use an image with a play button graphic on top. This can be as simple as taking a screenshot of the video player itself. A designer can create custom graphics for a polished look.
Fake links in emails are not intended to deceive. At the other end of the spectrum are visual representations of video or audio content. Packlane used a bold, colorful play button to encourage subscribers to click and watch the video in the email.
Instead of a still image, many email marketers use GIFs as placeholders for videos. This brings dynamic action to your email more reliably than embedded video.
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Unlike embedded videos, most email clients support animated GIFs. So one option is to convert a significant portion of your video into a GIF using software like EZGif or Adobe Spark. But even GIPHY.com has a free tool to convert videos to GIFs.
It created a sense of video and encouraged subscribers to watch the content. As a bonus, the GIF also has a tricky play button on it.
There are a few things to keep in mind when using GIFs in email marketing. If they are too large or take up too much of the email, they can cause slow loading. Additionally, GIFs in Outlook can cause problems in some cases.
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Another option to add motion and display video content is the play button graphic. These can be placed over video thumbnails or used as standalone call-to-action graphics as shown below.
The play button can turn off, move or rotate – but not too complicated or shiny. They want to get enough attention without being careful.
You can add an animated button, arrow, or other symbol that points directly to the video. There are many creative ways to do this.
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For example, Rentalcars.com includes a blank arrow pointing to their video, letting subscribers know they can “click to play.” They also made the video attractive by putting it on a holiday card.
Many email marketers want to add more interaction to their campaigns. As email evolves, it will be easier to do more with the inbox. This includes everything from taking surveys and filling out forms to adding items to the shopping cart.
While using video in HTML emails is not yet widely supported, being a pioneer in this area can have its benefits. It comes down to your plan and the time and resources you want to spend adding videos to email.
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When you use email in Acid Email Analytics, you can see which customers are using your subscribers to view your campaigns. If a significant amount of your subscribers use email clients that support video, it may be worth a little extra work. But if not – there are still many ways to use video content and promote it in email marketing.
Whatever you decide to do, it’s important to test and check your emails for major clients and devices. Email is designed to seamlessly deliver email to the Acid platform. Find out if your default is working and see what subscribers see when they insert a video into an email.
Capeign Preview also includes other features that help you perfect each email before you hit send. Try it yourself!
Email With Html5 Video
This article was last updated in September 2021. Previously updated in August 2018 and December 2017.
Email clients change all the time, which is why it’s important to test your email regularly; What worked yesterday may not work today. Email offers unlimited email testing for the largest mailbox providers and the most popular tools. That means you can make sure your email looks good before it arrives in your inbox. Want to see them? Take advantage of our free seven-day trial.
Email on Acid is made up of digital marketers, content creators and direct mail geeks.
Embedding Images In Html Emails
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